For several decades now article marketing has been the”go-to” marketing tool for small business owners that wish to market their sites. Increasingly though, I have noticed that interest is expanding to larger businesses also. I received this question recently from someone who works in a large business:
I am so glad that somebody asked this! There’s not any reason why submitting articles would not work for a big company, and I understand many search engine optimization specialists working with big businesses and that use article marketing as part of a general online marketing strategy for the business.
I only want to make certain you know how article marketing functions, and I think this can enable you to understand why business article marketing isn’t restricted to just smallish businesses but would work for any size of business. For more updates please visit Artisan At Work website.
Article marketing is fantastic for establishing the experience of an author, but that is not the major advantage by a long shot. The main reason people participate in generating free reprint articles is to get a higher search engine ranking for their site. This is how article marketing helps enhance a web page’s ranking:
You submit articles on the general subject of your website. These wouldn’t be posts about your business or your site, but they would instead be posts that educate your readers about things they should understand about your overall niche.
Together with each article, you submit you’ll also create what is known as a resource box. A resource box is where you tell a bit more about your organization, provide a URL to your site, and provide a reason to click on the link to your site. You could set an author name in the resource box in case you wanted, but it is not required. Lots of men and women that are marketing on behalf of a large company will simply list the business name as opposed to a particular person.
The words which you would choose to link are known as”keywords”. Keywords are words of particular significance for your site, words which are true in classifying what your site is all about and what people are typing into Google to reach sites such as yours.
During that link in your resource box at which the keywords are linked to your site, you’re sending quite powerful information to Google and the other search engines about what your site is all about. This helps Google and the other search engines to classify your site and rank it suitably. With constant marketing, ideally, the webpages on your site will appear high in the rankings when someone searches for one of your keywords.
It is possible to find the best keywords for your site with a keyword research tool–there are lots of those available online. When you do keyword research, you may think of many different phrases connected with the subject of your site, and you may alternate using those phrases on your source boxes every time you submit an article.
So, that’s how article marketing helps business owners–it can help your website to get a higher position, and the higher the rank the more individuals will be known to your site. The more targeted visitors that are referred to your site, the more potential sales and business for you.
Article marketing works for all sorts of sites, whether they are the static standard site or a blog. Even among small business owners, not everybody has a site –most are marketing traditional sites.
I hope this helps clarify how article marketing can work for individuals with businesses of all sizes. Small business owners indeed were the first to catch on to the power of article marketing, but larger corporations are jumping on board also. The objective of article marketing is to help drive targeted traffic to a site, and that is desirable whether you are a solo business owner or have an enormous organization.
Work at Home Business Articles: Where to Get Them FREE!
1. Use Reprintable Business Articles: Did you know that every day there are thousands of new reprint articles added to directories that you reprint freely? The only requirement to reprinting these articles is that you leave the posts unchanged and that you leave the author bio as is with all links active.
I suggest that you start with EzineArticles since they’re extremely strict in terms of who they take as writers and do not allow any garbage.
2. Accept Guest Authors: Publishing a post on another website is a fantastic way for a business owner to get more exposure and a fantastic high-quality link back to their website. It’s also a way for you to find great original content for our site. If you’re searching for work at home business articles then search for writers in article directories such as EzineArticles, then approach them and ask if they want to write an article for your website. Let them know how you found them and tell them how much you appreciated their quality writing!
3. Get Interns: If your website or business is fairly established and you have skills you can teach someone new to the business then bringing on interns is an excellent way to find free work at home articles for your website or blog. This is just another win-win scenario as interns are often extremely eager to perform work in exchange for a transfer of knowledge. Of course, you must work this into the learning experience for it to be of advantage to your interns.